About SETR & The Creative EngineWe're not building another AI agency. We're building the growth infrastructure for how ambitious companies scale in the AI era. The Creative Engine is our emotive AI content production system that creates advertising so human, so psychologically calibrated, that it blurs the line between traditional creative and AI-generated content. We're building creative that makes people stop, feel, and buy—before they even realize they're looking at an ad.This isn't about churning out generic AI content. This is about compressing 6 months of creative testing into 6 weeks while maintaining standards that would make the best brands in the world proud.The Vision You're Building IntoRight now, every AI agency is competing on the same commoditized offerings: "We'll build you a chatbot" or "We'll automate your emails." That game is already over.We're building something fundamentally different: a growth engine where AI doesn't replace humans—it amplifies what makes us human.Here's what we're architecting:OUTBOUND OS - Intelligence-driven lead generation that doesn't feel like outreach SETR AI - Voice AI that converts and qualifies at scale with emotional intelligence THE CREATIVE ENGINE - Human-undetectable creative that makes people stop, feel, and buy.These aren't separate products. They're a closed-loop growth system where each component amplifies the others.Your role? You're building the Creative Engine—the foundation that makes everything else work.Because without world-class creative, the best outbound and voice AI in the world falls flat.Why This Matters (And Why You Should Care)The brands that win in the next 3 years will be the ones whose creative makes you feel something before you even realize it's an ad. Pair that with outbound that feels like someone actually researched you, voice AI that sounds more present than most sales reps, and closers who can actually close high-ticket deals—and you're not selling a point solution anymore.You're selling compressed time to revenue.As we build this, we accumulate unfair advantages:Proprietary creative systems refined across dozens of clients and verticalsData on what actually converts, not just what looks impressiveTrained teams who can execute at 10x the speed of typical agenciesCase studies that are undeniable because we built complete growth systemAnd here's what makes this truly exciting: as the technology evolves, we evolve WITH it. Voice AI gets better → SETR becomes more powerful. Video generation improves → your creative =team produces faster. AI gets better at research → the entire system becomes more intelligent.You're not betting on one technology. You're riding the entire wave.What You'll Actually BuildThe Creative Operating System (Months 1-3)You'll architect our entire creative workflow from scratch:Develop the prompt library for text-to-video, image-to-video, and image generation that produces consistently exceptional outputCreate the quality framework that defines "good/great/exceptional" at SETRBuild the creative testing matrices (how we generate 10+ angles from one concept)Design the format adaptation system (one concept → UGC, VSL, story ad, testimonial, luxury, etc.)Document everything so new team members can produce 80% quality in week one, 95% quality by month threeThe 48-Hour Brand Birth ChallengeProve the system works by creating a complete brand from scratch in 48 hours:Complete ICP psychology deep-diveBrand narrative and positioning3 different ad formats with multiple variations eachStatic ads, video ads, landing page creativeLaunch with real ad spend and document what convertsFilm the entire process—this becomes our proof of concept, our BTS content, and our Creative Engine sales pitchClient Creative Excellence (Ongoing)For our first 3-5 clients paying $10-15K/month for creative:Run creative strategy sessions to understand their brand, offer, and ICP psychologyProduce 8-12 high-performing video ads per month per clientCreate unlimited static ad variations for angle testingDesign landing page creative that convertsIterate based on performance dataMaintain obsessive quality standards—every deliverable should make us proudBuild the Team & CultureAs we scale:Build the training program for new creative team membersCreate SOPs, video walkthroughs, quality checklists, and decision treesEstablish the culture of "unreasonable standards" for creative qualityTrain others to think strategically about creative, not just executeEventually lead a team of 3-5 creative specialists as we expandStrategic Creative DirectionYou're not just an executor—you're a strategist:Understand conversion psychology and what makes people buyStudy competitor creative and identify gaps and opportunitiesDevelop unique angles rooted in deep ICP researchMap customer objections and pre-empt them in creativeThink like a brand strategist, execute like an artistWhat Makes You Different From Other AI Creative PeopleMost people with AI video skills are just prompt engineers who make cool stuff. You're different because:You have taste - You know the difference between "impressive AI output" and "creative that actually sells"You think strategically - Every creative decision is rooted in understanding the customer, the market, and the psychologyYou have standards - You're disgusted by mediocre work and refuse to ship something that doesn't make you proudYou can build systems - You don't just create, you architect repeatable processes that scaleYou understand the business - You know creative exists to drive revenue, not just look prettyYou see the vision - You understand we're not building a creative shop, we're building growth infrastructureThe Bigger Picture: Where This Goes2025: SETR becomes known as the growth engine for ambitious brands. We have 15-20 clients paying $15-50K/month, a team of 20-30, and undeniable case studies across verticals.2026: We've systematized enough that we can start taking equity deals with the right companies. We're not just an agency—we're a growth partner. Some of our equity bets start to pay off.2027: We've built such a strong operator brand that the landscape shifts. We're not competing for clients—clients are competing to work with us. We're changing how people think about growth.And the Creative Engine you're building? It's the foundation of all of it.As we scale, you grow with us. You could be:Leading a team of 10+ creative specialistsTaking equity positions in the brands we partner withLicensing the creative system you built to other agenciesBuilding the certification program that trains the next generationThe real win: You've built something that doesn't just make money—it changes how ambitious companies think about creative and growth.RequirementsYou're The Perfect Fit If You Have:AI Production Mastery (Required)Expert-level experience with text-to-video tools (Runway, Pika, Kling, Veo, etc.)Deep knowledge of image-to-video animation techniquesMastery of AI image generation (Midjourney, DALL-E, Flux, etc.)Understanding of prompt engineering for consistent, high-quality outputsAbility to achieve results that look professionally produced, not "AI-generated"Traditional Creative Foundation (Critical)Background in videography, video editing, or creative directionUnderstanding of cinematography, framing, pacing, and visual storytellingColor grading and post-production skillsExperience with creative that actually converts (ads, not just pretty content)Portfolio that demonstrates range: UGC-style, cinematic, story-driven, luxury, etcStrategic Thinking (Essential)You understand brand strategy and positioningYou know what makes people stop scrolling and pay attentionYou can identify the emotional trigger in an offer and visualize itYou think in systems, not just individual pieces of contentYou understand conversion psychology and sales funnelsCommunication & Presentation (Important)Excellent English communication (written and verbal)Comfortable presenting creative concepts to clients on video callsProfessional appearance for client-facing meetingsAbility to explain creative strategy in terms clients understandCan articulate why something works or doesn't workBonus ExperienceWorked in performance marketing or growth-focused creativeExperience with paid ads (Meta, TikTok, YouTube)Background in branding or agency creativeUnderstanding of direct response copywritingExperience training or leading creative teamsKnowledge of landing page design and conversion optimizationBenefitsBase Salary: $2,500-$5,000/monthBased on portfolio quality, AI tool mastery, strategic depth, and performance marketing creative experiencePerformance Bonuses AvailableTied to client results, system development, and quality benchmarksDetails discussed in interview processEquity PotentialAs a founding creative lead, there's potential for equity participation as we prove the Creative Engine and scale to larger clientsRevenue share opportunities as the Creative Engine becomes its own profit center Growth Trajectory: This isn't just a job—it's the opportunity to build the creative operating system that powers how ambitious brands grow. You start as the architect, you become the leader, and eventually you're a key stakeholder in something genuinely innovativeThe Culture We're BuildingUnreasonable Standards: We're building a team that's disgusted by mediocre work. Not in a toxic way, but in a "we know we can do better" way. The standard is: "Would we be proud to show this to the best brand in the world?"Strategic Creativity: We're not artists making pretty things. We're growth operators using creativity as the weapon. Every piece we create exists to drive a business outcome.Systems Thinking: We don't just create individual assets. We build systems that can be replicated, trained, and scaled. Your creative genius needs to be transferable.Build in Public: The BTS content of our creative process, the systems we're building, the 48-Hour Brand Birth Challenge—that becomes our outbound content. We're not hiding the "magic," we're showing people what's possible when you combine strategy, taste, and AI.Aggressive Execution with Strategic Patience: When we commit to something, we go all in. But we're building for the long term, not quick wins. We prove one piece works exceptionally well before layering in the next.What Success Looks Like3 Months In: You've built the creative system, executed the 48-Hour Brand Birth Challenge, and have 2-3 clients with creative that's outperforming their existing ads. The prompt library is documented and teachable.6 Months In: You're leading a small creative team, SETR's Creative Engine has 5-8 clients paying $10-15K/month, and we have case studies that are undeniable. Your systems are refined enough that new team members can execute at high quality quickly.12 Months In: The Creative Engine is recognized as producing the best AI-enhanced advertising in the market. We're signing larger clients ($25-50K/month), you've trained a team that executes at your standards, and you're taking equity positions in the right brands we partner with.You're not just a creative anymore. You're a builder.Work EnvironmentFully remote with flexibility, but availability for client creative reviews during business hoursProfessional home setup for client video calls when neededPortfolio of work that demonstrates mastery of AI video toolsAbility to work in flow state and produce high-volume output when neededComfortable with rapid iteration and performance-based optimizationHow to ApplyRequired Submissions: Portfolio - Show us your best AI-generated creative work:Text-to-video examplesImage-to-video examplesRange of styles (UGC, cinematic, story-driven, etc.)Before/after or process examples if available Case Study - Pick one piece from your portfolio and explain:The strategic thinking behind itYour technical processWhat makes it work (or what you'd do differently)Tools and prompts used Creative System Thinking - Answer this: "If you had to create 20 different video ad variations for a fictional premium sleep supplement brand in one week, how would you systematically approach it? Walk us through your process." Video Introduction (2-3 minutes):Introduce yourselfShow 2-3 pieces from your portfolioExplain why you're interested in building the Creative Engine with usWhat excites you about this vision Tools & Experience:List all AI creative tools you're proficient withTraditional creative tools/software you useAny performance marketing creative experienceAvailability to startBonus (Optional but Impressive): Create a 30-second AI-generated ad for a made-up brand of your choice that demonstrates your ability to blend strategy, emotion, and technical execution. Show us what you can do when you're thinking about conversion, not just aesthetics.We're looking for someone who wants to build something exceptional—not just create content. If you're the type of creative who thinks in systems, obsesses over quality, understands that great creative drives revenue, and gets excited about being a founding member of something genuinely innovative, let's talk.This is your opportunity to build the creative infrastructure that becomes how ambitious brands grow in the AI era.
